Hello. I’ve spent the last decade helping build Double Good into one of the highest-rated fundraising platforms in the country, helping schools, teams, and communities raise more than $500M along the way.
Early on, I introduced the idea that became the Pop-Up Store model — a different approach to fundraising built around short, high-energy events instead of the traditional multi-week sale. At the time, it sounded risky. Maybe even a little stupid. It ended up becoming the foundation of the business.
Today, the platform has generated more than $1B in gross transaction volume, earned a 4.9-star rating across tens of thousands of reviews, and helped reshape how fundraising works for a new generation of families.
Somewhere along the way, I went from being the company’s first designer to leading Design and UX Research across the organization. I spend most of my time helping teams untangle complicated problems, simplify products, and build experiences that feel clear and intuitive.
I care about clarity, momentum, and products that feel obvious in hindsight. I’m less interested in corporate theater, endless process, or shipping features just to keep a roadmap moving.
I like building the kinds of ideas that make people say:
“Wait… why wasn’t it always done this way?”